Check out this story via The Daily Background.
Apparently Belkin's "Business Development Manager of eCommerce", Michael Bayard has been found to be paying people to post positive reviews of their products, and downplay any negative reviews. The posting states you don't even need to own it. They used Amazon's own Mechanical Turk service to post the job orders.
UPDATE: Belkin confirmed this story in their apology.
Second copy available here.
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